I'm in the same camp as Neil in that I tend to hit most of my chip shots. A couple of keys that I use are:
1) start from impact fix
2) focus on PP#1
3) "feel" the lag pressure that applies to the distance of the shot
4) bend the right elbow, and then straighten it WHILE MAINTAINING A BENT AND LEVEL RIGHT WRIST!
I think what's most important is being able to do (4). A lot of golfers are simply not used to bending and straightening the right elbow while maintaining the right wrist bend. If that right wrist is allowed to flatten then the chunks, chilly-dips, and skulled shots occur. Chipping with only your right hand on the club (make sure you put it in it's normal position on the grip, NOT at the end of the grip) is a great drill to help with it. You MUST learn to bend and straighten the right arm WITHOUT flattening the right wrist.
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